Executive Summary

Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant. Retailers and brands need to adapt these new models to retain fickle consumers.

Questions this report covers:

• Will immersive experiences draw shoppers to stores? 
• Will shoppers demand that more categories be available for same-day delivery?
• Will retail media networks lure major brand budgets away from TV?
• Will viral commerce move beyond the confines of TikTok?
• Is resale the answer for brands looking to address sustainability concerns? 

KEY STAT: Total US retail sales will increase 2.5% year over year (YoY) in 2022 to $6.624 trillion. Ecommerce sales will grow 16.1%, while growth for in-store sales—which will account for more than 80% of total retail sales—will be close to flat.