Insider Intelligence's Retail Trends to Watch in 2022

Consumer Expectations Push Retailers to Accelerate Their Pace of Innovation

Executive Summary

Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant. Retailers and brands need to adapt these new models to retain fickle consumers.

Questions this report covers:

  • Will immersive experiences draw shoppers to stores? 
  • Will shoppers demand that more categories be available for same-day delivery?
  • Will retail media networks lure major brand budgets away from TV?
  • Will viral commerce move beyond the confines of TikTok?
  • Is resale the answer for brands looking to address sustainability concerns? 

KEY STAT: Total US retail sales will increase 2.5% year over year (YoY) in 2022 to $6.624 trillion. Ecommerce sales will grow 16.1%, while growth for in-store sales—which will account for more than 80% of total retail sales—will be close to flat.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Technology Will Drive the Bridging of Physical and Digital Retail
  4. Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
  1. Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
  2. Trend: TikTok Makes Social Commerce Go Viral
  3. Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
  4. Read Next
  1. Sources
  2. Media Gallery

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Suzy Davidkhanian, Blake Droesch, and Andrew Lipsman


Bianca Carasus
Jasmine Enberg
Senior Analyst
Karin von Abrams
Principal Analyst
Yoram Wurmser
Principal Analyst