After a historically challenging 2020 and a significant recovery in 2021, the outlook for 2022 is coming into focus. With respect to the media and advertising market in Canada, we have our eye trained on five developments.
Questions this report covers:
Will digital policy reform regain traction in Canada, bringing digital players into the regulatory purview and consumer protection measures on par with other global jurisdictions?
To what degree will social commerce ride the wave of historic ecommerce growth in Canada?
What impact will continued internet protocol TV (IPTV) rollout from cable companies have on connected TV (CTV) viewing and advertising?
As food delivery crosses the chasm into the mainstream, what are the opportunities for retailers, food service companies, and grocers?
Will digital audio advertising opportunities match up with the growing audience for streaming music and podcasts?
KEY STAT: Eighty-four percent of adults in Canada are concerned about their personal data being shared with third parties without their consent.
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Table of Contents
Executive Summary
Introduction
Trend: Regulatory Reform Redux
Trend: Social Buying Rides the Ecommerce Wave
Trend: IPTV Is Reshaping the Look of Cable Subscribers
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How Concerned Are Adults in Canada that Private Businesses with Access to Their Personal Data Willingly Share It with Third Parties Without Their Consent? (% of respondents, March 2021)
How Concerned Are Adults in Canada that Private Businesses with Access to Their Personal Data Willingly Share It with Third Parties Without Their Consent? (% of respondents, March 2021)
Total Adults vs. Adults Who Work/Study Remotely* in Canada Who Used a Take-Out/Food Delivery App vs. Digitally** Ordered Groceries, June 2021 (% of respondents in each group)
How Concerned Are Adults in Canada that Private Businesses with Access to Their Personal Data Willingly Share It with Third Parties Without Their Consent? (% of respondents, March 2021)
Total Adults vs. Adults Who Work/Study Remotely* in Canada Who Used a Take-Out/Food Delivery App vs. Digitally** Ordered Groceries, June 2021 (% of respondents in each group)