Insider Intelligence’s UK Trends to Watch in 2022

Marketers and Retailers Must Adapt to Deal with Post-Pandemic, and Post-Brexit, Demands

Executive Summary

The UK has been buffeted by both the pandemic and Brexit for nearly two years. As we begin to navigate our way through a brave new world in 2022, we take a look at how the advertising and retail industries are likely to fare.

Questions this report covers:

  • How far will digital video advertising seep into adjacent traditional channels?
  • Will Brexit have any appreciable impact on how advertisers manage personal data?
  • How will physical stores adapt to cope with a post-pandemic consumer?
  • Will trade rules dash UK retailers’ cross-border plans?
  • What should retailers do to provide acceptable delivery options?

KEY STAT: Some UK marketers said the pandemic would have an upside for their business in 2021, while very few expected the same from Brexit, per December 2020 polling by marketing agency Impression. Significantly more respondents, however, were still unsure about their implications.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Digital Video Advertising Will Make Further Inroads Into Traditional TV
  4. Trend: Brexit Won’t Mean an Escape from EU Data Privacy Laws—for the Time Being
  1. Trend: Physical Shopping Locations Will Get Reimagined
  2. Trend: The Cross-Border Ecommerce Market Will Continue to Tumble
  3. Trend: Fulfillment Will Be Tested to the Limit
  4. Read Next
  1. Sources
  2. Media Gallery

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Download PPTX

 

 

 

 

 

 

 

 

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

authors

Bill Fisher

Contributors

Jennifer Jhun
Research Director, International and Special Projects
Angela Kim
Senior Researcher
Karin von Abrams
Principal Analyst