Insider Intelligence’s UK Trends to Watch in 2022

Marketers and Retailers Must Adapt to Deal with Post-Pandemic, and Post-Brexit, Demands

Report by Bill Fisher  | Dec 13, 2021

Insider Intelligence’s Top Trends to Watch in 2022

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Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

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Table of Contents
Executive Summary
Introduction
Trend: Digital Video Advertising Will Make Further Inroads Into Traditional TV
Trend: Brexit Won’t Mean an Escape from EU Data Privacy Laws—for the Time Being
Trend: Physical Shopping Locations Will Get Reimagined
Trend: The Cross-Border Ecommerce Market Will Continue to Tumble
Trend: Fulfillment Will Be Tested to the Limit
Read Next
Sources
Media Gallery
About This Report
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.
Topics
Retail Sales
Retail Ecommerce Sales
United Kingdom
Table of Contents
Executive Summary
Introduction
Trend: Digital Video Advertising Will Make Further Inroads Into Traditional TV
Trend: Brexit Won’t Mean an Escape from EU Data Privacy Laws—for the Time Being
Trend: Physical Shopping Locations Will Get Reimagined
Trend: The Cross-Border Ecommerce Market Will Continue to Tumble
Trend: Fulfillment Will Be Tested to the Limit
Read Next
Sources
Media Gallery

Executive Summary

The UK has been buffeted by both the pandemic and Brexit for nearly two years. As we begin to navigate our way through a brave new world in 2022, we take a look at how the advertising and retail industries are likely to fare.

Questions this report covers:

  • How far will digital video advertising seep into adjacent traditional channels?
  • Will Brexit have any appreciable impact on how advertisers manage personal data?
  • How will physical stores adapt to cope with a post-pandemic consumer?
  • Will trade rules dash UK retailers’ cross-border plans?
  • What should retailers do to provide acceptable delivery options?
Impact of the Coronavirus Pandemic and Brexit on Their Business in 2021 According to UK Marketing Professionals, Dec 2020 (% of respondents)
E-Mail ChartDownload

KEY STAT: Some UK marketers said the pandemic would have an upside for their business in 2021, while very few expected the same from Brexit, per December 2020 polling by marketing agency Impression. Significantly more respondents, however, were still unsure about their implications.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Digital Video Advertising Will Make Further Inroads Into Traditional TV
  4. Trend: Brexit Won’t Mean an Escape from EU Data Privacy Laws—for the Time Being
  1. Trend: Physical Shopping Locations Will Get Reimagined
  2. Trend: The Cross-Border Ecommerce Market Will Continue to Tumble
  3. Trend: Fulfillment Will Be Tested to the Limit
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Impact of the Coronavirus Pandemic and Brexit on Their Business in 2021 According to UK Marketing Professionals, Dec 2020 (% of respondents)How Do UK TV Users Watch Live TV/On-Demand/Streaming Services? (% of respondents, March 2021)
Coronavirus Impact: Top 5 Options Internet Users in Select Countries* Look for When Shopping In-Store, May 2021 (% of respondents)Do UK Senior Marketers and CMOs Believe Brexit Has Cost Their Brand Customers in the EU Due to Complications*? (% of respondents, May 2021)
What Factors Would Make UK Teens/Adults More Likely to Buy Directly from a Brand's Website? (% of respondents, Aug 2021)

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authors

Bill Fisher

Contributors

Jennifer Jhun
Research Director, International and Special Projects
Angela Kim
Senior Researcher
Karin von Abrams
Principal Analyst