Insider Intelligence’s Mobile Trends to Watch in 2022

Apps Look Beyond Ads and Embrace Embedded Commerce, QR Codes, and Sustainability

Report by Yoram Wurmser  | Dec 2, 2021

Insider Intelligence’s Top Trends to Watch in 2022

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Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

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Table of Contents
Executive Summary
Introduction
Trend: Apps Will Shift Away From Ad Dependency
Trend: QR Codes Expand Their Reach Beyond the Pandemic
Trend: Computer Vision Will Drive Incremental, Not Radical, Change
Trend: Apps Will Embrace Sustainability
Read Next
Sources
Media Gallery
About This Report
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
Topics
Mobile Apps
United States
Table of Contents
Executive Summary
Introduction
Trend: Apps Will Shift Away From Ad Dependency
Trend: QR Codes Expand Their Reach Beyond the Pandemic
Trend: Computer Vision Will Drive Incremental, Not Radical, Change
Trend: Apps Will Embrace Sustainability
Read Next
Sources
Media Gallery

Executive Summary

Adults in the US will spend nearly 4 hours, 30 minutes per day in 2022 on nonvoice activities on their phones and tablets—more than half the workday for many people. That figure is up 44 minutes per day since 2019. Despite a captive audience, app developers, retailers, and brands face new challenges to attract users and make money. Consumer expectations are shifting, and changes to Apple’s ad tracking policies make reaching target audiences more difficult than ever. Will new monetization strategies and retooled mobile user experiences be enough to let mobile players respond to a quickly changing mobile landscape?

Questions this report covers: 

  • How can developers, along with content and ad publishers, respond to privacy regulations and Apple’s restrictions for collecting data? 
  • Are QR codes and computer vision applications like visual search fads, or are they here to stay? 
  • Can the mobile experience address consumer concerns about the environment?
How Interested Are US Adults in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Oct 2021)
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KEY STAT: Although only 6% of US adults are regular visual search users, another 61% have indicated an interest in it.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Apps Will Shift Away From Ad Dependency
  1. Trend: QR Codes Expand Their Reach Beyond the Pandemic
  2. Trend: Computer Vision Will Drive Incremental, Not Radical, Change
  3. Trend: Apps Will Embrace Sustainability
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

How Interested Are US Adults in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Oct 2021)Share of US Mobile Gaming Apps that Have a Subscription Model, 2017-2020 (% of total)
How Willing Are US Adults to Use More QR Codes in the Future? (% of respondents, by age, June 2021)Factors that Have Influenced Where Adults in the US and Europe Buy Fashion and Clothing, Sep 2020 (% of respondents)

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authors

Yoram Wurmser

Contributors

Rahul Chadha
Director, Report Editing
Eleni Digalaki
Jessica Lis