Insider Intelligence's Retail Trends to Watch in 2022

Consumer Expectations Push Retailers to Accelerate Their Pace of Innovation

Report by Suzy Davidkhanian, Blake Droesch, and Andrew Lipsman  | Dec 3, 2021

Insider Intelligence’s Top Trends to Watch in 2022

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Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

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Table of Contents
Executive Summary
Introduction
Trend: Technology Will Drive the Bridging of Physical and Digital Retail
Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
Trend: TikTok Makes Social Commerce Go Viral
Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
Read Next
Sources
Media Gallery
About This Report
As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.
Topics
Retail Sales
Retail Ecommerce Sales
Ecommerce Tactics
United States
Table of Contents
Executive Summary
Introduction
Trend: Technology Will Drive the Bridging of Physical and Digital Retail
Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
Trend: TikTok Makes Social Commerce Go Viral
Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
Read Next
Sources
Media Gallery

Executive Summary

Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant. Retailers and brands need to adapt these new models to retain fickle consumers.

Questions this report covers:

  • Will immersive experiences draw shoppers to stores? 
  • Will shoppers demand that more categories be available for same-day delivery?
  • Will retail media networks lure major brand budgets away from TV?
  • Will viral commerce move beyond the confines of TikTok?
  • Is resale the answer for brands looking to address sustainability concerns? 
US Total Retail Sales, by Channel, 2019-2025 (trillions and % change)
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KEY STAT: Total US retail sales will increase 2.5% year over year (YoY) in 2022 to $6.624 trillion. Ecommerce sales will grow 16.1%, while growth for in-store sales—which will account for more than 80% of total retail sales—will be close to flat.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Technology Will Drive the Bridging of Physical and Digital Retail
  4. Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
  1. Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
  2. Trend: TikTok Makes Social Commerce Go Viral
  3. Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

US Total Retail Sales, by Channel, 2019-2025 (trillions and % change)Reasons US Consumers Prefer to Shop at a Physical Location, July 2021 (% of respondents)
Features/Activities that Are Important to US Adults When Shopping Digitally, Aug 2021 (% of respondents)How Has the Forecast for US Net Amazon Ad Revenues Changed? (billions, 2020-2023)
US Retail Social Commerce Sales, 2019-2025 (billions and % change)Importance of Sustainability When US Internet Users Shop for Beauty, Clothes, and Travel Experiences, by Generation, March 2021 (% of respondents in each group)

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authors

Suzy Davidkhanian, Blake Droesch, and Andrew Lipsman

Contributors

Bianca Carasus
Researcher
Jasmine Enberg
Senior Analyst
Karin von Abrams
Principal Analyst
Yoram Wurmser
Principal Analyst