As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.
Digital transformation is disrupting the banking industry. Incumbent financial institutions (FIs), Big Tech firms, neobanks, and fintech companies will each feel its effects differently.
Questions this reports covers:
Will Big Tech’s foray into the financial services sector affect banking and insurance?
How will consumer demand for hyper-personalization reshape banking and payments experiences?
What will the rise of super apps mean for banking titans looking to maintain or grow their market share?
KEY STAT: More than 40% of US digital banking users would trust PayPal to provide them with banking services, signaling that as Big Tech pushes into banking, it will become a viable competitor for banks.
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Table of Contents
Executive Summary
Introduction
Trend: Big Tech Makes Big Moves in Banking and Insurance
Trend: Hyper-Personalization Catches on in Banking and Wealth Management
Trend: The West’s Answer to Super Apps Finally Takes Shape
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