Insider Intelligence’s Banking Trends to Watch in 2022

Expectations Grow as Digital Transformation Accelerates

Report by Eleni Digalaki, Tiffani Montez, and David Morris  | Dec 10, 2021

Insider Intelligence’s Top Trends to Watch in 2022

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Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

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Table of Contents
Executive Summary
Introduction
Trend: Big Tech Makes Big Moves in Banking and Insurance
Trend: Hyper-Personalization Catches on in Banking and Wealth Management
Trend: The West’s Answer to Super Apps Finally Takes Shape
Read Next
Sources
Media Gallery
About This Report
As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.
Topics
Banking
Worldwide
Table of Contents
Executive Summary
Introduction
Trend: Big Tech Makes Big Moves in Banking and Insurance
Trend: Hyper-Personalization Catches on in Banking and Wealth Management
Trend: The West’s Answer to Super Apps Finally Takes Shape
Read Next
Sources
Media Gallery

Executive Summary

Digital transformation is disrupting the banking industry. Incumbent financial institutions (FIs), Big Tech firms, neobanks, and fintech companies will each feel its effects differently. 

Questions this reports covers:

  • Will Big Tech’s foray into the financial services sector affect banking and insurance? 
  • How will consumer demand for hyper-personalization reshape banking and payments experiences? 
  • What will the rise of super apps mean for banking titans looking to maintain or grow their market share?
Select Providers that US Digital Banking Users Would Trust to Provide Them with Banking Services, March 2021 (% of respondents)
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KEY STAT: More than 40% of US digital banking users would trust PayPal to provide them with banking services, signaling that as Big Tech pushes into banking, it will become a viable competitor for banks.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Big Tech Makes Big Moves in Banking and Insurance
  1. Trend: Hyper-Personalization Catches on in Banking and Wealth Management
  2. Trend: The West’s Answer to Super Apps Finally Takes Shape
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Select Providers that US Digital Banking Users Would Trust to Provide Them with Banking Services, March 2021 (% of respondents)Importance of a Personalized Banking Experience According to US Banking Consumers, Jan 2021 (% of respondents)

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authors

Eleni Digalaki, Tiffani Montez, and David Morris

Contributors

Daniel Ramirez
Researcher, Financial Services
Daniel Van Dyke
VP, Content