Insider Intelligence’s US Video Trends to Watch in 2022

Predictions for TV and Digital Video

Report by Ross Benes  | Dec 7, 2021

Insider Intelligence’s Top Trends to Watch in 2022

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Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

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Table of Contents
Executive Summary
Introduction
Trend: The Streaming Market Continues to Get More Crowded
Trend: Networks and Distributors Keep Fighting Over Retransmission Fees, Passing the Buck to Frustrated Consumers
Trend: Advertisers Continue Flocking to CTV
Read Next
Sources
Media Gallery
About This Report
With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.
Topics
Digital Video
United States
Table of Contents
Executive Summary
Introduction
Trend: The Streaming Market Continues to Get More Crowded
Trend: Networks and Distributors Keep Fighting Over Retransmission Fees, Passing the Buck to Frustrated Consumers
Trend: Advertisers Continue Flocking to CTV
Read Next
Sources
Media Gallery

Executive Summary

Consumers are flocking to streaming services—and advertisers are following them. Digital video’s future is promising, but several questions remain unanswered. The maturation of the streaming space hinges on them.

Questions this report covers: 

  • Will the streaming market get more crowded?
  • Which streaming services will merge?
  • How fast are affiliate fees growing?
  • What will restrict virtual cable’s growth?
  • Which companies are building their own connected TV (CTV) operating systems?
Average Number of Subscription Video-on-Demand (SVOD) Services Used by Internet Users in North America, 2016-Q2 2021 (% of respondents)
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KEY STAT: The average North American internet user more than doubled the number of subscription video-on-demand (SVOD) services they used between 2016 and Q2 2021, adding 4.8 services over the last five years, per TiVo.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: The Streaming Market Continues to Get More Crowded
  1. Trend: Networks and Distributors Keep Fighting Over Retransmission Fees, Passing the Buck to Frustrated Consumers
  2. Trend: Advertisers Continue Flocking to CTV
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Average Number of Subscription Video-on-Demand (SVOD) Services Used by Internet Users in North America, 2016-Q2 2021 (% of respondents)Retransmission/Affiliate Fees for Select TV Networks, 2014, 2020, & 2025 (billions)
US Connected TV (CTV) Users, by Device, 2020-2025 (millions)

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authors

Ross Benes

Contributors

Paul Verna
Principal Analyst