Consumers are flocking to streaming services—and advertisers are following them. Digital video’s future is promising, but several questions remain unanswered. The maturation of the streaming space hinges on them.
Questions this report covers:
KEY STAT: The average North American internet user more than doubled the number of subscription video-on-demand (SVOD) services they used between 2016 and Q2 2021, adding 4.8 services over the last five years, per TiVo.
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