The past two years amid a global pandemic have accelerated digital transformation and consumer behavior in ways few experts could have anticipated. As we move into 2022, the major forces and technology that drive the way people bank, spend, invest, shop, interact, and stay healthy still exist. Keeping up with those elements is no easy feat.
From product leaders to strategists to marketers, the big questions remain as they sift through the options for adopting and implementing digital plans. What’s next? Where is investment in consumer-facing technology going? How quickly is consumer behavior changing? What do I need to know to make smarter decisions about how my business interacts with consumers and clients?
Our researchers, forecasters, and analysts closely follow developments in marketing, digital media, retail, financial services, and healthcare. Across all these sectors, it’s never been more critical to adopt digital tools, strategies, and solutions that make business interactions, services, and transactions more efficient and effective.
This report features 10 trends we are following closely that will have broad impacts in 2022.
For a deeper dive into what’s next for our coverage areas, along with our predictions for what could happen in each, look out for our 15 individual 2022 “Top Trends” reports.
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