Top 10 Trends in 2022

A Guide to the Biggest Developments in Our Coverage Areas


The past two years amid a global pandemic have accelerated digital transformation and consumer behavior in ways few experts could have anticipated. As we move into 2022, the major forces and technology that drive the way people bank, spend, invest, shop, interact, and stay healthy still exist. Keeping up with those elements is no easy feat. 

From product leaders to strategists to marketers, the big questions remain as they sift through the options for adopting and implementing digital plans. What’s next? Where is investment in consumer-facing technology going? How quickly is consumer behavior changing? What do I need to know to make smarter decisions about how my business interacts with consumers and clients? 

Our researchers, forecasters, and analysts closely follow developments in marketing, digital media, retail, financial services, and healthcare. Across all these sectors, it’s never been more critical to adopt digital tools, strategies, and solutions that make business interactions, services, and transactions more efficient and effective. 

This report features 10 trends we are following closely that will have broad impacts in 2022. 

For a deeper dive into what’s next for our coverage areas, along with our predictions for what could happen in each, look out for our 15 individual 2022 “Top Trends” reports.

Here’s what’s in the full report


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Table of Contents

  1. Introduction
  2. Megafunding Boom Ushers in a New Era of Digital Offerings
  3. Focus on Climate Change Drives Companies to Finally Push Sustainability Efforts Forward
  4. Experience and Expedience Dominate Physical Retail
  1. The West’s Answer to Super Apps Finally Takes Shape
  2. Government Mandates Guide Businesses’ Digital Privacy Strategies
  3. Retail Media’s Killer Data Drives It Mainstream for Brand Advertisers
  4. Nano- and Micro-Influencers Have Their Moment
  1. Facebook Dominates Ads, Despite Continuing Scrutiny
  2. Viral Commerce Takes Over Social Commerce 
  3. Consumers and Providers Embrace Buy Now, Pay Later—and So Do Regulators
  4. Media Gallery

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Insider Intelligence Analysts


Blake Droesch
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Eleni Digalaki
Jasmine Enberg
Senior Analyst
Bill Fisher
Senior Analyst
Karin von Abrams
Principal Analyst
Andrew Lipsman
Principal Analyst
Lisa Phillips
Principal Analyst, Digital Health
Paul Briggs
Principal Analyst
Matteo Ceurvels
Senior Analyst
Yoram Wurmser
Principal Analyst
Debra Aho Williamson
Principal Analyst
Audrey Schomer
Senior Analyst

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