Insider Intelligence’s Digital Advertising Trends to Watch in 2022

Digital Ad Spending Keeps Rising While Ad Measurement Debate Reaches New Stage

Report by Paul Verna  | Nov 29, 2021

Insider Intelligence’s Top Trends to Watch in 2022

Download the Full Collection

Our analysts, forecasters, and researchers worked together to deliver the latest trends in Insider Intelligence’s coverage areas for 2022.

+ 14 more
See All
Download
Report
Deck
Share
Table of Contents
Executive Summary
Introduction
Trend: Digital Ad Spending Blows Away Our Pre-Pandemic Outlook
Trend: Programmatic Display Goes from Big to Huge
Trend: Addressable Is a Bright Spot on the TV Dial
Trend: The Pendulum Is Swinging Toward AVOD
Trend: TV and Video Ad Measurement Is a Hot Mess
Read Next
Sources
Media Gallery
About This Report
The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
Topics
Digital Advertising
United States
Table of Contents
Executive Summary
Introduction
Trend: Digital Ad Spending Blows Away Our Pre-Pandemic Outlook
Trend: Programmatic Display Goes from Big to Huge
Trend: Addressable Is a Bright Spot on the TV Dial
Trend: The Pendulum Is Swinging Toward AVOD
Trend: TV and Video Ad Measurement Is a Hot Mess
Read Next
Sources
Media Gallery

Executive Summary

These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. So what’s not to like about the current state of play in digital advertising?

Questions this report covers:

  • What’s driving increases in digital ad spending?
  • Are there bright spots in an otherwise dim picture for traditional TV advertising?
  • Why are people gravitating toward ad-supported video services?
  • Will the ad industry solve the TV measurement puzzle next year?
US Digital Ad Spending, 2020-2025 (billions and % change)
E-Mail ChartDownload

KEY STAT: The US digital ad market will surpass $300 billion by 2025, making up more than three-quarters of all media spending.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Digital Ad Spending Blows Away Our Pre-Pandemic Outlook
  4. Trend: Programmatic Display Goes from Big to Huge
  1. Trend: Addressable Is a Bright Spot on the TV Dial
  2. Trend: The Pendulum Is Swinging Toward AVOD
  3. Trend: TV and Video Ad Measurement Is a Hot Mess
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

US Digital Ad Spending, 2020-2025 (billions and % change)US Ad-Supported Video-on-Demand (AVOD) Viewers, 2018-2025 (millions, % change, and % of internet users)
Combined US Linear and Connected TV Ad Spending, 2017-2025 (billions)

Access full deck

View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER
Download PPTX

 

 

 

 

 

 

 

 

authors

Paul Verna

Contributors

Ross Benes
Senior Analyst
Audrey Schomer
Senior Analyst