The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. So what’s not to like about the current state of play in digital advertising?
Questions this report covers:
What’s driving increases in digital ad spending?
Are there bright spots in an otherwise dim picture for traditional TV advertising?
Why are people gravitating toward ad-supported video services?
Will the ad industry solve the TV measurement puzzle next year?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.