The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.
These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. So what’s not to like about the current state of play in digital advertising?
Questions this report covers:
What’s driving increases in digital ad spending?
Are there bright spots in an otherwise dim picture for traditional TV advertising?
Why are people gravitating toward ad-supported video services?
Will the ad industry solve the TV measurement puzzle next year?
KEY STAT: The US digital ad market will surpass $300 billion by 2025, making up more than three-quarters of all media spending.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Introduction
Trend: Digital Ad Spending Blows Away Our Pre-Pandemic Outlook
Trend: Programmatic Display Goes from Big to Huge
Trend: Addressable Is a Bright Spot on the TV Dial
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.