Executive Summary

Latin America is no stranger to change, but consumers’ quick embrace of new digital habits grew at an unprecedented rate and scale like never before during the pandemic. In 2022, expect a surge in digital payment adoption, a change in consumer expectations around ecommerce, a struggle with sustainability issues, an embrace of social media by small businesses, and the rise of retail media networks in Latin America.

Questions this report covers:

• Is the popularity of cash payments in Latin America coming to an end?
• Will businesses in Latin America lacking logistics efficiency lose out?
• Will sustainability initiatives affect corporate strategies and consumers’ purchasing decisions in Latin America?
• How will social media platforms impact small businesses’ digital sales strategies in Latin America?
• Will retail media networks disrupt Latin America’s booming digital advertising industry?

KEY STAT: Investments in social media are a top priority for companies in Latin America. In countries like Peru, business professionals ranked social media investments as one of their highest priorities over the next two years, tied with web and app development.