In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Latin America is no stranger to change, but consumers’ quick embrace of new digital habits grew at an unprecedented rate and scale like never before during the pandemic. In 2022, expect a surge in digital payment adoption, a change in consumer expectations around ecommerce, a struggle with sustainability issues, an embrace of social media by small businesses, and the rise of retail media networks in Latin America.
Questions this report covers:
Is the popularity of cash payments in Latin America coming to an end?
Will businesses in Latin America lacking logistics efficiency lose out?
Will sustainability initiatives affect corporate strategies and consumers’ purchasing decisions in Latin America?
How will social media platforms impact small businesses’ digital sales strategies in Latin America?
Will retail media networks disrupt Latin America’s booming digital advertising industry?
KEY STAT: Investments in social media are a top priority for companies in Latin America. In countries like Peru, business professionals ranked social media investments as one of their highest priorities over the next two years, tied with web and app development.
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Table of Contents
Executive Summary
Introduction
Trend: Digital Payment Methods Will Give Cash a Run for Its Money
Trend: Consumer Demand for Fast and Free Shipping Will Only Grow
Trend: The Importance of Environmental, Social, and Governance Issues Will Rise
Trend: Social Media’s Value to SMBs in the Region Will Get Burnished
Trend: Retail Media Is Set to Disrupt Latin America’s Booming Digital Advertising Industry
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Corporate Social Responsibility Initiatives that Are Important for a Company to Have a Positive Impact According to Internet Users in Latin America, by Country, Aug 2021 (% of respondents in each group)
Digital Information Sources that Digital Shoppers in Mexico Plan to Consult When Deciding to Make a Purchase During the 2021 Buen Fin*, Sep 2021 (% of respondents)
Corporate Social Responsibility Initiatives that Are Important for a Company to Have a Positive Impact According to Internet Users in Latin America, by Country, Aug 2021 (% of respondents in each group)
Digital Information Sources that Digital Shoppers in Mexico Plan to Consult When Deciding to Make a Purchase During the 2021 Buen Fin*, Sep 2021 (% of respondents)