Insider Intelligence’s Social Media Trends to Watch in 2022

What’s Next for Facebook Advertising, Viral Commerce, Creator Monetization, Social Audio, and Short Videos

Executive Summary

People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists and turns are getting bigger, and the changes are coming fast.

Questions this report covers:

  • Will advertisers leave Facebook because of its many controversies?
  • What will be the “it” trend in social commerce?
  • Which kinds of influencers will be top of mind for marketers?
  • Will Clubhouse and social audio soar—or fade away?
  • What else will TikTok do to disrupt social video?

KEY STAT: Despite negative press and privacy challenges, Facebook’s US ad revenues will not decline in 2022.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Meta’s US Ad Growth Will Remain Strong Despite Negative Press, Privacy Changes
  4. Trend: Viral Commerce Will Be the ‘It’ Trend in Social Commerce 
  1. Trend: 2022 Will Be the Year of the Micro- and Nano-Influencer
  2. Trend: Social Audio Will Be a One-Hit Wonder
  3. Trend: So Long, Short Videos (but Hello, TikTok)
  4. Read Next
  1. Sources
  2. Media Gallery

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Debra Aho Williamson, Blake Droesch, and Jasmine Enberg


Nazmul Islam
Junior Forecasting Analyst

"Behind the Numbers" Podcast