The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.
People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists and turns are getting bigger, and the changes are coming fast.
Questions this report covers:
Will advertisers leave Facebook because of its many controversies?
What will be the “it” trend in social commerce?
Which kinds of influencers will be top of mind for marketers?
Will Clubhouse and social audio soar—or fade away?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.