In early April 2024, the Interactive Advertising Bureau (IAB) held its annual Public Policy and Legal Summit, followed immediately by the International Association of Privacy Professionals (IAPP) Global Privacy Summit. This report reviews the top trends and takeaways for advertisers.
Key Question: What are the latest developments in privacy that advertisers need to know?
Key Stat: Sixteen states have now enacted comprehensive consumer privacy laws, five of which are currently in effect. As enforcement heats up, advertisers are being held to account on data used for targeting and measurement.
Here’s what’s in the full report
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Table of Contents
Executive Summary
AI is top of mind for policymakers and privacy professionals
State privacy enforcement has officially begun
Legislators and regulators are working to fortify children’s privacy protections