Facing another year of uncertainty, restaurants are looking for new ways to gain a competitive edge. Many are investing in digital tools in hopes of wooing customers with personalized experiences.
Key Question: How are restaurants investing in technology to improve the customer experience?
Key Stat: Thirty-three percent of US restaurants plan to begin using AI for personalized guest marketing in 2024.
Here’s what’s in the full report
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Table of Contents
Executive Summary
The restaurant industry faces another year of uncertainty
Despite years of investments, utilizing data remains a challenge for the industry
Unified commerce and AI are among the most prominent trends in restaurant digitization
These back-end technology investments can create better experiences for customers, both in-store and online
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