Gen Alpha is expected to be the most populous generation ever, with the oldest members entering adulthood in 2031. That gives banks valuable time to calibrate their marketing and relationship-building strategies to appeal to this digital generation.

Key Question: Who are Gen Alphas, and how can banks start building relationships with this next generation of customers?

Key Stat: Digital video will be the prime arena for banks to forge relationships with Gen Alpha: Over half (51%) of US children recall seeing an ad recently on YouTube, far outstripping all other channels, per an October 2023 Precise TV survey.