Global Media Intelligence 2020: Switzerland

Key Features

Most internet users in this comparatively wealthy country have a smartphone, a PC, and a tablet.

  • More than 96% of internet users ages 16 to 64 polled by GlobalWebIndex owned a smartphone in H1 2020—a marginal increase since H1 2019. Just 5.2% of respondents owned a feature phone—though ownership was double that (10.4%) in the oldest age group (55 to 64).
  • In addition, 87.0% of respondents owned a desktop or laptop in H1 2020, and tablet penetration stood at 56.6%. In both cases, penetration was virtually identical to that in H1 2019. Predictably, tablets and PCs were more common in middle- and high-income households.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor