Global Media Intelligence 2020: Netherlands

Key Features

The media landscape in the Netherlands still very much includes PC use, though smartphones are now more widespread.

  • Smartphone ownership first overtook desktop/laptop ownership in the Netherlands in 2018, according to GlobalWebIndex, and that gap widened to 10 percentage points this year. In H1 2020, 95.0% of internet users ages 16 to 64 owned a smartphone, while 84.9% owned a PC. Tablets, like PCs, posted a marginal decline in ownership, to 56.9%. Yet penetration of both PCs and tablets remains high compared with most countries surveyed. This is to be expected in a small, highly literate nation where most people enjoy a comfortable standard of living, and where PCs were affordable and well established before smartphones.
  • That helps to explain why PCs and tablets once again claimed the single-greatest slice of media time among internet users in the Netherlands in H1 2020, at an average of 2 hours, 47 minutes (2:47) per day.
  • Last year, broadcast TV ranked second in terms of time spent, at an average 2:18 daily. In H1 2020, that had fallen to 2:12, while time spent with mobile devices rose to 2:14. In other words, mobile time finally exceeded broadcast TV time in H1 2020—and by just 2 minutes.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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