Internet users in Mexico spent much more time with digital devices and activities in H1 2020.
Social networking is a case in point. About 90% of respondents ages 16 to 64 polled in H1 2020 had used social media in the month prior, according to GlobalWebIndex. But this year, time spent with social networks reached 3 hours, 26 minutes (3:26) daily, on average—11 minutes more than in H1 2019, and the third-largest slice of media time overall. (GlobalWebIndex’s social media category includes YouTube, which tends to boost calculations of penetration and time spent with the medium.)
Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27.
Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10.
It’s not clear how much of this rise in digital activity can be traced to pandemic-driven lockdowns and other disruptions to normal life. Yet these shifts were greater than the incremental increases one might have expected.