Global Media Intelligence 2020: Mexico

Key Features

Internet users in Mexico spent much more time with digital devices and activities in H1 2020.

• Social networking is a case in point. About 90% of respondents ages 16 to 64 polled in H1 2020 had used social media in the month prior, according to GlobalWebIndex. But this year, time spent with social networks reached 3 hours, 26 minutes (3:26) daily, on average—11 minutes more than in H1 2019, and the third-largest slice of media time overall. (GlobalWebIndex’s social media category includes YouTube, which tends to boost calculations of penetration and time spent with the medium.)
• Time devoted to online TV and video streaming also rose year over year (YoY) from 1:10 to 1:29. And gaming posted a similar increase from 1:12 to 1:27.
• Overall engagement with digital audio increased marginally in Mexico between H1 2019 and H1 2020 to 88.3% of internet users. But time spent each day with music streaming jumped from 1:46 to 2:10.
• It’s not clear how much of this rise in digital activity can be traced to pandemic-driven lockdowns and other disruptions to normal life. Yet these shifts were greater than the incremental increases one might have expected.