Global Media Intelligence 2020: Egypt

Global Media Intelligence 2020: Egypt

Key Features

Broadcast TV still reaches more viewers than digital video, but that gap is narrowing.

  • In H1 2020, nearly 88% of internet users ages 16 to 64 watched live TV in the month prior to polling, according to GlobalWebIndex. Additionally, 55.4% of respondents used broadcasters’ on-demand or catch-up services.
  • Digital video viewing still lagged TV viewing in Egypt, but the gap is shrinking. Some 77.0% of internet users streamed video-on-demand (VOD) content of some kind in the prior month. VOD penetration was greater among respondents in low-income households and suburbanites.
  • The audience for subscription VOD (SVOD) was limited, at 46.8% of internet users. However, that share increased by 6.2 percentage points year over year (YoY).

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor