Global Media Intelligence 2020: Belgium

Global Media Intelligence 2020: Belgium

Key Features

Both smartphones and PCs registered increased ownership in 2020, while tablet ownership declined.

  • In H1 2020, 92.9% of internet users in Belgium ages 16 to 64 owned a smartphone, according to GlobalWebIndex.
  • PC ownership was greatest among respondents ages 55 to 64 (90.2%) and the affluent (88.8%). Internet users in rural areas were also more likely to have desktops/laptops than those in urban and suburban areas.
  • Tablet ownership dropped to 49.2% overall, but it remained above 50% among females, internet users ages 35 to 54, and those living in middle- to high-income households.
  • Time spent on both mobile and larger-screen devices increased since last year. In H1 2020, respondents estimated that they spent 3 hours, 17 minutes (3:17) daily with desktops/laptops and tablets, while mobile time averaged 2:10.

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor