Global Media Intelligence 2020: Israel

Key Features

Widely known as the home of several successful tech startups, Israel posts predictably high engagement with smartphones and PCs.

  • Fully 96.8% of internet users ages 16 to 64 in Israel owned a smartphone in H1 2020, according to GlobalWebIndex. More unusually, PC penetration was above 80%, and reached 89.4% among affluent respondents. Tablet penetration was comparatively low, however, at 34.2% overall.
  • Some 44.0% of respondents owned a smart TV, with penetration passing 51% among those ages 45 to 64. Affluents recorded the highest ownership at 57.3%.
  • Several advanced devices haven’t taken off in Israel, though. For example, a mere 6.3% had a smart wristband, and 10.9% owned a smartwatch. Just 9.5% owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartphones and smart home devices were more common among 25- to 44-year-olds and those in affluent households.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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