Global Media Intelligence 2020: Colombia

Key Features

Traditional media audiences declined in Colombia since 2019 but remained greater than in many countries surveyed.

• Print magazine readership took the biggest hit, falling 8 percentage points in Q1 2020 to 59.6% of internet users ages 16 to 64. Meanwhile, 64.2% had read a newspaper in the month prior to polling, a drop of nearly 6 percentage points. Yet in both cases, readership was notably high compared with other countries that GlobalWebIndex and Publicis Media monitored.
• Nearly 79% of respondents in Colombia were monthly radio listeners. As with print media, usage was most common in older age brackets.
• Even live TV posted a small decrease in penetration in H1 2020, to 87.7% of internet users. Middle- and high-income households, and those in suburban areas, were most likely to watch broadcast TV.