Global Media Intelligence 2020: Poland

Key Features

In Poland, as elsewhere, desktops and laptops are gradually becoming less common.

  • PCs have been widespread among internet users in Poland in recent years, but penetration fell slightly in 2020. According to GlobalWebIndex, 87.5% of respondents ages 16 to 64 owned a desktop or laptop this year, compared with 88.9% in H1 2019. This incremental decline is a pattern noted in many other countries in H1 2020, as smartphones cement their role as the primary digital device for most of the online population.
  • Smartphone ownership rose slightly to 96.9%, as advanced handsets increasingly found their way to older internet users. Some 51.1% of respondents also owned a tablet, including nearly 57% of those ages 35 to 44 and 59.3% of those living in affluent households.
  • PCs and tablets continue to claim far more of internet users’ time than mobile devices do, at an average 3 hours, 43 minutes (3:43) daily. Mobile time had risen more dramatically than PC time since H1 2019 and accounted for 3:00 daily on average.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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