Global Media Intelligence 2020: South Korea

Key Features

South Korea—home to Samsung and LG among other technology giants—posts high smartphone and PC usage.

  • Smartphone penetration rose marginally in South Korea between H1 2019 and H1 2020 to 98.0% of internet users ages 16 to 64, according to GlobalWebIndex. Meanwhile, feature phones have become a rarity; just 3.5% of respondents had one earlier this year.
  • PC penetration was also slightly higher in H1 2020, at 83.5%. Tablet ownership climbed by several percentage points to 37.2%. Internet users in high-income households and those ages 16 to 24 were more likely to own either device.
  • Respondents spent an average 2 hours, 57 minutes (2:57) each day using PCs and tablets and 2:46 on their mobile phones.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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