Global Media Intelligence 2020: South Korea

Key Features

South Korea—home to Samsung and LG among other technology giants—posts high smartphone and PC usage.

• Smartphone penetration rose marginally in South Korea between H1 2019 and H1 2020 to 98.0% of internet users ages 16 to 64, according to GlobalWebIndex. Meanwhile, feature phones have become a rarity; just 3.5% of respondents had one earlier this year.
• PC penetration was also slightly higher in H1 2020, at 83.5%. Tablet ownership climbed by several percentage points to 37.2%. Internet users in high-income households and those ages 16 to 24 were more likely to own either device.
• Respondents spent an average 2 hours, 57 minutes (2:57) each day using PCs and tablets and 2:46 on their mobile phones.