Global Media Intelligence 2020: Canada

Global Media Intelligence 2020: Canada

Key Features

Smartphone ownership surpassed 90% for the first time, as penetration among older demographics increased.

  • Between H1 2019 and H1 2020, smartphone penetration in Canada rose from 89.3% to 92.5% of internet users ages 16 to 64, GlobalWebIndex reported. Respondents ages 55 to 64 were chiefly responsible; ownership leapt from 72.9% to 85.5% in that group.
  • The share of 55- to 64-year-olds who owned a PC equaled the share owning a smartphone: 85.5%. In H1 2020, PC ownership declined among internet users ages 16 to 64 to 82.0%, while tablet ownership increased overall, especially among older and affluent groups.
  • The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34.

authors

Karin von Abrams

Contributors

Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor