Global Media Intelligence 2020: New Zealand

Key Features

PCs and smartphones are widespread in this advanced economy, and penetration rates of both devices may have stabilized.

  • In H1 2020, 94.5% of internet users ages 16 to 64 polled in New Zealand owned a smartphone—a share virtually unchanged since H1 2019, according to GlobalWebIndex. The share owning a desktop or laptop slipped very marginally, to 83.1%. Tablet ownership posted a greater decline, from 48.6% to 45.4%; just 4.8% of those polled owned a feature phone.
  • Larger-screen devices accounted for substantially more media time, though. Altogether, activities on desktops, laptops, and tablets consumed an average 3 hours, 37 minutes (3:37) per day in H1 2020, compared with 2:38 spent on mobile phones. Mobile time had risen by 6 minutes between H1 2019 and H1 2020, while PC/tablet time had declined by 1 minute.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Magenta Ranero
Senior Chart Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor

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