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Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.
Beyond the chart:
The Hollywood strikes have helped the creator economy stay healthy, as advertisers look outside of TV and creators branch into new revenue streams.
Social platforms are now reliant on creators, rather than the other way around, as creators’ options expand and include owned channels like blogs and newsletters.