The news: 70% of Asian American consumers find CTV ads more relevant than TV ads, per a recent LG Ad Solutions report titled “The Inclusive Screen: Asian Americans.”
- The study found that Asian Americans reported a 45% higher perception of CTV ad relevance compared with the general population, suggesting an especially powerful opportunity to reach the audience on the growing ad channel.
- Ad-supported video-on-demand (AVOD) is also popular with Asian American consumers. Seventy-five percent said they preferred using free AVOD services rather than paying subscription fees for ad-free video.