US Retail Technology 2024

How Is In-Store Technology Evolving to Meet Shoppers’ Expectations?

Shoppers are open to trying new tech in stores, but they are divided on whether recently added technology has made shopping easier. How can retailers balance investments in emerging tech with updating existing tech to meet shopper expectations?

Key Question: How is in-store technology evolving to better serve shoppers?

Key Stat: More than one-third of retailers are planning upgrades across commonly implemented consumer-facing technologies.

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Table of Contents

  1. Executive Summary
  2. Technology is becoming an integral part of in-store shopping, but retailers are struggling to keep up
  3. Mobile phones and retailer apps remain crucial for blending digital and physical experiences
  1. In-store retail media has the potential to fuel and fund customer-facing technology in stores
  2. What should retailers do next?
  3. Sources
  1. Media Gallery

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authors

Sarah Marzano

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Madan Kumar
Copy Editor
Vladimir de Leon
Chart Editor
Wendy Malloy
Director, Reports Editor
Amy Rotondo
Director, US Research

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