US Creator-Driven Commerce 2024

How Effectively Are Creators and Influencers Driving Purchases From Social Media?

The path to purchase from social media isn’t always linear, but creators play a critical role in getting shoppers to convert. Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media.

Key Question: How important are creators and influencers in social shoppers’ path to purchase?

Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Social shoppers are highly attuned to creator content
  1. Creators are effective at driving sales from social media
  2. Creators drive purchases in many different product categories
  1. What it all means
  2. Media Gallery

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authors

Jasmine Enberg

Contributors

Rahul Chadha
Vladimir de Leon
Chart Editor
Donte Gibson
Senior Chart Editor
Na Li
Director, Primary Research
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Yoram Wurmser
Principal Analyst

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