7 Charts That Define Digital Markets in 2024 and Beyond

Key Developments in Third-Party Cookies, Retail Media, Streaming, and Ecommerce Growth

Report by Zia Daniell Wigder, and Vladimir Hanzlik  | UPDATED: Sep 12, 2024
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About This Report
In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.
Topics
Retail Media
Artificial Intelligence (AI)
Retail Ecommerce Sales
US

It’s clear that digital markets are shifting rapidly—but the headlines only tell part of the story. Below are seven charts that outline some of the most critical trends digital leaders need to know about in 2024 and beyond.

This deck will:

  • Provide a view of what Google’s recent reversal on third-party cookies means for the future.
  • Summarize big trends in retail media.
  • Show why streamlining platforms are poised to win even more ad dollars.
  • Demonstrate what the future growth of digital versus physical retail will look like globally.

Here’s what’s in the full report

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First Published on Sep 11, 2024

authors

Zia Daniell Wigder, and Vladimir Hanzlik

Contributors

Ethan Cramer-Flood
Chris Keating
Director, Research
Kyndall Krist
Senior Copy Editor
Penelope Lin
Director, Data Visualization
Sarah Marzano
Principal Analyst, Retail Media
Evelyn Mitchell-Wolf
Senior Analyst, Digital Advertising & Media
Julia Woolever