Canada Digital Ad Spending by Industry 2024

Retail and CPG Lead the Way

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About This Report
Digital ad spending growth in Canada is being driven in large part by a host of industries. Our rankings show that retail and consumer packaged goods continue to have the most ad spending share.

Retail and consumer packaged goods (CPG) are the top two industries for digital ad spending in Canada. But several other industries show strong growth, as opportunities to engage digitally minded consumers continue to expand.

This deck will:

  • Detail digital ad spending figures for eight key industries in Canada.
  • Provide forecasts for these industries through 2026.
  • Show breakdowns of display versus search advertising and the share of mobile spending by industry.

Here’s what’s in the full report

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authors

Paul Briggs

Contributors

Ethan Cramer-Flood
Vivian Dong
Associate Forecasting Analyst
Naomi Rebuelta
Copy Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content

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