The Retail Media Opportunity

Market Insights for Sales Teams

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About This Report
Ad spending on retail media will increase by more than $75 billion by 2028. To take advantage of this opportunity, retailers must understand advertisers' top priorities and be prepared to address their challenges.

Advertising spending on retail media will increase by more than $75 billion over the next four years, representing nearly $1 of every $4 spent on media by 2028. ​

To take full advantage of this opportunity amid increased competition for advertising spend, retailers must understand advertisers’ top priorities and be prepared to address their challenges.​

​Meanwhile, advertisers must navigate the crowded retail media landscape with limited resources, adding tension to the process of managing budgets across disparate platforms. ​

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the retail media opportunity.​

​Specifically, it will:​

  • Seize the opportunity in retail media.​
  • Define advertiser expectations and their top challenges.​
  • Outline how advertisers can address challenges to optimize investments.​
  • Propose how retail media networks (RMNs) can meet advertiser expectations and overcome pain to carve out growth in an increasingly crowded and competitive landscape.​

Here’s what’s in the full report

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authors

Sarah Marzano

Contributors

Suzy Davidkhanian
VP, Content
Vladimir de Leon
Chart Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Peter Newman
Director, Forecasting
Amy Rotondo
Director, US Research
Heather Sprung
Senior Editor
Sakina Thanawala
Zia Daniell Wigder
Chief Content Officer

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