The Retail Media Opportunity

Advertising spending on retail media will increase by more than $75 billion over the next four years, representing nearly $1 of every $4 spent on media by 2028. ​

To take full advantage of this opportunity amid increased competition for advertising spend, retailers must understand advertisers’ top priorities and be prepared to address their challenges.​

​Meanwhile, advertisers must navigate the crowded retail media landscape with limited resources, adding tension to the process of managing budgets across disparate platforms. ​

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the retail media opportunity.​

​Specifically, it will:​

• Size the opportunity in retail media.​
• Define advertiser expectations and their top challenges.​
• Outline how advertisers can address challenges to optimize investments.​
• Propose how retail media networks (RMNs) can meet advertiser expectations and overcome pain to carve out growth in an increasingly crowded and competitive landscape.​