Gen Z Path to Purchase 2024

Gen Z’s path to purchase is far more complex compared with older generations. Contrary to popular belief, Gen Z shoppers are still heavily influenced by in-person shopping and word-of-mouth recommendations from family and friends. But these traditional shopping practices exist alongside digital activities at every step of the way.

This deck will:

• Provide analysis of the key platforms and channels driving Gen Z’s brand and product awareness.
• Gauge the impact of social media platforms and activities on Gen Z’s shopping journey.
• Examine how traditional shopping behavior compares with the growing influence of digital.