We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.
We interviewed marketing executives Colleen DeCourcy from Snap, Tifenn Dano Kwan from Amplitude, Raja Rajamannar from Mastercard, and John Solomon from Therabody to learn how CMOs are maximizing their ROI despite challenges. Find out how they are optimizing marketing efforts and adapting strategies for successful ROI.
Key Question: How can CMOs ensure that marketing efforts continue to drive value and maximize ROI despite increasing challenges?
Key Stat: In Q1 2024, 40% of CMOs said they need to improve ROI and demonstrate attribution for all elements in the marketing mix.
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Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)
Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)
Benefits of AI in Enhancing Marketing Performance, Campaign Planning, Measurement, and Optimization According to CMOs in North America and Western Europe, Dec 2023 (% of respondents)
Spending on Martech Is Predicted to Increase Around 31% Over the Next 5 Years According to US CMOs (% of marketing budget US CMOs have spent/plan to spend on martech, March 2024)
Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)
Benefits of AI in Enhancing Marketing Performance, Campaign Planning, Measurement, and Optimization According to CMOs in North America and Western Europe, Dec 2023 (% of respondents)
Spending on Martech Is Predicted to Increase Around 31% Over the Next 5 Years According to US CMOs (% of marketing budget US CMOs have spent/plan to spend on martech, March 2024)