How CMOs Are Maximizing ROI

Leading With Confidence CMO Series

Report by Kelsey Voss  | Sep 12, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Leading CMOs share insights on maximizing ROI
EMARKETER Interviews
Sources
Media Gallery
About This Report
We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.
Topics
B2B Marketing
Senior & C-Level Executives
US
Table of Contents
Executive Summary
Leading CMOs share insights on maximizing ROI
EMARKETER Interviews
Sources
Media Gallery

We interviewed marketing executives Colleen DeCourcy from Snap, Tifenn Dano Kwan from Amplitude, Raja Rajamannar from Mastercard, and John Solomon from Therabody to learn how CMOs are maximizing their ROI despite challenges. Find out how they are optimizing marketing efforts and adapting strategies for successful ROI.

Key Question: How can CMOs ensure that marketing efforts continue to drive value and maximize ROI despite increasing challenges?

Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)
E-Mail ChartDownload

Key Stat: In Q1 2024, 40% of CMOs said they need to improve ROI and demonstrate attribution for all elements in the marketing mix.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Leading CMOs share insights on maximizing ROI
    1. EMARKETER Interviews
    2. Sources
    1. Media Gallery

    Charts in This Report

    Marketing Executives Need to Improve ROI and Demonstrate Attribution for All Elements in the Marketing Mix (% of marketing executives in Europe and North America, Q1 2024)Benefits of AI in Enhancing Marketing Performance, Campaign Planning, Measurement, and Optimization According to CMOs in North America and Western Europe, Dec 2023 (% of respondents)
    Generative AI Use Cases That Will Be Top Budget Priorities According to CMOs Worldwide, May 2024 (% of respondents)Spending on Martech Is Predicted to Increase Around 31% Over the Next 5 Years According to US CMOs (% of marketing budget US CMOs have spent/plan to spend on martech, March 2024)

    Interviewed for This Report

    Tiffenn Dano Kwan
    Amplitude
    CMO
    Interviewed June 26, 2024
    Colleen DeCourcy
    Snap
    Chief Creative Officer
    Interviewed August 1, 2024
    Raja Rajamannar
    Mastercard
    CMO
    Interviewed August 7, 2024
    John Solomon
    Therabody
    CMO
    Interviewed July 7, 2024

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
    Gain Access to EMARKETER →
    Log in to EMARKETER
    Download PDF

    authors

    Kelsey Voss

    Contributors

    Jasmine Enberg
    Vice President and Principal Analyst
    Donte Gibson
    Senior Chart Editor
    Heather Sprung
    Senior Editor
    Tracy Tang
    Senior Researcher
    Sakina Thanawala
    Emman Velasco
    Chart Editor