How CMOs Are Maximizing ROI

Leading With Confidence CMO Series

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About This Report
We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

We interviewed marketing executives Colleen DeCourcy from Snap, Tifenn Dano Kwan from Amplitude, Raja Rajamannar from Mastercard, and John Solomon from Therabody to learn how CMOs are maximizing their ROI despite challenges. Find out how they are optimizing marketing efforts and adapting strategies for successful ROI.

Key Question: How can CMOs ensure that marketing efforts continue to drive value and maximize ROI despite increasing challenges?

Key Stat: In Q1 2024, 40% of CMOs said they need to improve ROI and demonstrate attribution for all elements in the marketing mix.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Leading CMOs share insights on maximizing ROI
    1. EMARKETER Interviews
    2. Sources
    1. Media Gallery

    Interviewed for This Report

    Tiffenn Dano Kwan
    Amplitude
    CMO
    Interviewed June 26, 2024
    Colleen DeCourcy
    Snap
    Chief Creative Officer
    Interviewed August 1, 2024
    Raja Rajamannar
    Mastercard
    CMO
    Interviewed August 7, 2024
    John Solomon
    Therabody
    CMO
    Interviewed July 7, 2024

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    authors

    Kelsey Voss

    Contributors

    Jasmine Enberg
    Vice President and Principal Analyst
    Donte Gibson
    Senior Chart Editor
    Heather Sprung
    Senior Editor
    Tracy Tang
    Senior Researcher
    Sakina Thanawala
    Emman Velasco
    Chart Editor