At 56% of its ads lasting between 16 and 30 seconds, Netflix is comparable with other ad-supported streaming platforms, according to MediaRadar. Its ad placements are also comparable to other services, with 86% falling mid-roll and 14% falling pre-roll.
Netflix’s ad tier isn’t serving users with ads more than any other streaming platform. But users are still hesitant to adopt ads on a platform that for so long has had the appeal of being ad-free.
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