Global Media Intelligence 2021: Taiwan

Noteworthy in 2021

Time devoted to live TV, digital video, and music streaming all increased.

  • In Q1 2021, the share of Taiwan’s internet users who watched live TV in the previous month was essentially the same as in H1 2020, at 79.2%. However, internet users spent 1 hour, 37 minutes (1:37) per day, on average, with live TV in H1 2021—compared with 1:26 in 2020.
  • Nearly two-thirds (64.0%) of internet users had watched TV broadcasters’ catch-up services in the month prior as of Q1 2021. This share, too, was virtually identical to the H1 2020 figure. There was a slight increase in the proportion of respondents who recorded TV shows to watch later.
  • Penetration of subscription video-on-demand (SVOD) services like Netflix leaped from 37.3% in H1 2020 to 48.1% in Q1 2021—though this share remained lower than in many other countries.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor

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