Global Media Intelligence 2021: Austria

Noteworthy in 2021

Older internet users in particular are hanging on to their PCs and tablets.

• Ownership of desktop and laptop computers slipped to 87.1% of internet users ages 16 to 64 in H1 2021, a decline of about 2 percentage points since H1 2020. Only one demographic group—internet users ages 55 to 64—still registered ownership above 90%.
• Tablet ownership, which has fallen in many countries, rose marginally to 55.8% in H1 2021. Penetration remained above that average in middle- and high-income households, among respondents ages 45 to 64, and in suburban homes.
• Smartphone ownership declined by small increments in most cohorts year over year, to 95.6% of all respondents. The average time per day devoted to mobile activities rose, but it still lagged PC/tablet time by more than an hour, at 2 hours, 22 minutes (2:22) and 3:39, respectively.