Global Media Intelligence 2021: Brazil

Noteworthy in 2021

About 9 in 10 internet users watched paid-for video and live TV in Q1 2021.

  • Broadcast TV continued to attract large audiences in Brazil. In Q1 2021, 89.4% of internet users ages 16 to 64 had watched live TV in the preceding month. Moreover, the share of those who recorded TV shows for later viewing recovered from 33.8% in H1 2020 to 36.6% in Q1 2021. And 46.8% of those polled had viewed broadcasters’ catch-up or on-demand services, compared with 43.2% last year.
  • In fact, broadcast TV maintained a significant advantage over digital video in terms of time spent. It accounted for an average of 2 hours, 34 minutes (2:34) per day in H1 2021, effectively 1 hour more than time spent watching TV shows or other video content online.
  • However, digital video viewing now enjoys near-universal reach among internet users in Brazil. In H1 2021, 97.6% of respondents had streamed video-on-demand (VOD) content in the month prior. (GWI now includes YouTube in its video streaming category, which may have boosted the level of response.) Additionally, as of Q1, a phenomenal 90.3% of the sample had watched subscription VOD (SVOD) services like Amazon Prime Video in the month prior to polling.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor

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