Many older internet users, as well as those in affluent homes, still regularly consumed traditional media.
Print and other traditional media formats proved relatively resilient in the Netherlands. In Q1 2021, 53.1% of respondents had read a print newspaper in the prior month, while 49.7% had read a print magazine. Print readership was more than 10 percentage points lower among internet users ages 16 to 34, but it remained substantially greater among those in higher-income households and older age groups.
The average times spent daily with print media and online press titles were both unchanged from H1 2020, at 28 minutes and 39 minutes, respectively.
Broadcast TV remained a key media experience for internet users, with average daily viewing time rivaling that of mobile, at 2 hours, 16 minutes (2:16) in H1 2021. As of Q1, just over 89% of those surveyed had watched live TV in the month prior, while 69.0% had used a channel’s catch-up or on-demand services, and more than half had recorded TV shows to watch later. Time-shifted viewing was more common among 16- to 34-year-olds, urban residents, and those in middle- and higher-income households.
Broadcast radio also maintained an enviable reach in Q1, at nearly 82% of internet users, while time spent with radio rose marginally to 1:55 per day. Radio listening was more widespread in middle- and higher-income households, and among respondents ages 45 to 64.