Global Media Intelligence 2021: Poland

Noteworthy in 2021

PC penetration fell incrementally in 2021 but remains robust by global standards.

• Fully 86.8% of internet users ages 16 to 64 owned a desktop or laptop in the first half of this year, compared with 87.5% in H1 2020.
• Smartphone ownership rose slightly year over year, to 97.2%, due to continuing adoption among older internet users. Some 47.6% of those polled also owned a tablet, including nearly 55% of those ages 35 to 44 and 56.3% of those living in high-income households. As in prior years, females were more likely than males to own a tablet, at 51.2% and 44.0%, respectively.
• Time spent with desktops, laptops, and tablets averaged 4 hours, 2 minutes (4:02) daily in H1 2021. This metric rose more steeply year over year than mobile time, which accounted for 3:08 daily.