Global Media Intelligence 2021: Poland

Noteworthy in 2021

PC penetration fell incrementally in 2021 but remains robust by global standards.

  • Fully 86.8% of internet users ages 16 to 64 owned a desktop or laptop in the first half of this year, compared with 87.5% in H1 2020.
  • Smartphone ownership rose slightly year over year, to 97.2%, due to continuing adoption among older internet users. Some 47.6% of those polled also owned a tablet, including nearly 55% of those ages 35 to 44 and 56.3% of those living in high-income households. As in prior years, females were more likely than males to own a tablet, at 51.2% and 44.0%, respectively.
  • Time spent with desktops, laptops, and tablets averaged 4 hours, 2 minutes (4:02) daily in H1 2021. This metric rose more steeply year over year than mobile time, which accounted for 3:08 daily.


Karin von Abrams


Anam Baig
Senior Editor
Joanne DiCamillo
Magenta Fox
Senior Chart Editor
Donte Gibson
Chart Editor
Kathleen Hamblin
Chart Editorial Manager
Dana Hill
Director of Production
Erika Huber
Copy Editor
Hilary Rengert
VP, Research Strategy
Amanda Silvestri
Senior Copy Editor
Ali Young
Research Editor

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