Global Media Intelligence 2021: Portugal

Noteworthy in 2021

Live TV, radio, and print media were still popular—though time spent with radio and print declined.

• About half of internet users ages 16 to 64 still engaged with print media regularly. In Q1 2021, 50.4% had read a print newspaper at least once in the previous month, and 49.5% had read a print magazine. Males were much more likely than females to read either. Penetration of both formats also remained higher—over 60%—among respondents ages 55 to 64 and in the most affluent households. But the average time spent with print press each day was less than the time spent reading online press, at 29 minutes and 31 minutes, respectively.
• The share of internet users who watched live TV in the month prior to polling climbed to 95.0% in Q1 2021, and more than 80% of respondents had listened to broadcast radio. Time spent with broadcast TV increased year over year, averaging 2 hours, 16 minutes (2:16) daily in H1, though time spent with radio dropped by 11 minutes to 1:10 per day.