Beyond the chart: Instagram has more US users than TikTok, at 133.5 million this year compared with the 102.4 million of the ByteDance-owned app, according to our estimates. If a TikTok ban does occur, Meta’s challenge will be getting displaced users to bring the same monetizable habits they had on TikTok, like ample screen time and in-app buying.
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Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.