The 2024 Healthcare Consumer

How the Internet and Social Media Are Affecting Patient Choices

Our December 2023 survey of 1,391 US consumers reveals how they’re using digital channels for healthcare research and discovery and how online-acquired information—and misinformation—influences patient action.

Key Question: How is information acquired online affecting consumers’ healthcare decisions?

Key Stat: More than half (54%) of US consumers have self-diagnosed a medical condition based on information obtained online. Search engines and medical information websites are most commonly used to arrive at those self-diagnoses.

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Table of Contents

  1. Executive Summary
  2. Today’s healthcare consumers are eager to obtain medical information online
  3. Online-acquired information influences consumers’ healthcare decisions
  1. What are the implications for healthcare and pharma brands and marketers?
  2. Methodology
  3. Sources
  1. Media Gallery

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First Published on Apr 26, 2024


Rajiv Leventhal


Jennifer Pearson
VP, Research
Yoram Wurmser
Principal Analyst

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