Generative AI provokes mixed feelings about its role in written content

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When asked about generative AI, 62% of US adults strongly or somewhat agreed that it can save time and resources in the workplace, but there were concerns about the effectiveness and accuracy of its written work, according to Ipsos.

Beyond the chart: Some of the best use cases for generative AI within marketing and advertising include brainstorming, providing first drafts of campaign assets, and creating text and visuals at scale, according to our “ChatGPT and Generative AI in Media and Advertising” report.

But because consumer trust of generative AI is a mixed bag, giving it a customer-facing role may not be a good idea at this time.

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Methodology: Data is from a January 2023 Ipsos report titled "Ipsos Coronavirus Consumer Tracker." 1,119 US adults were surveyed online during January 18-19, 2023.