Generative AI has the potential to completely transform how media and advertising industries work. But it will remain on both industries’ margins if it fails to overcome skepticism and even hostility from consumers, publishers, and advertisers.
Generative AI can already do much of the grunt work and low-skilled labor that powers modern media and advertising. But apprehension and mistrust—among consumers as well as advertisers and their agencies—will hold back widespread adoption of the technology.
Key Question: When will a critical mass of US internet users feel like they can trust what generative AI tells them?