Seniors are more likely to have received the speaker as a gift from family, and the holiday promotions of these devices have undoubtedly caused faster adoption among the group. "Amazon has even gone so far as to target this demographic in advertisements, showing how the Echo Dot can help grandchildren keep in touch with their grandparents," said eMarketer forecasting analyst Jaimie Chung.
Smart speakers have real functionality for this demographic, who can use voice technology to make emergency calls. Speakers can also aid seniors with limited mobility in their daily tasks.