Are Millennials Using Smart Speakers?

The Smart Speaker Series | Infographic

Article by Rimma Kats | Oct 30, 2018

What Does Growth Look Like?

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.

Unsurprisingly, millennials—specifically older millennials—are the core smart speaker demographic, as they've adopted the technology early on. This growth will also continue to outpace other generations.

By the end of the forecasting period (2020), we expect 30.5 million millennials in the US will use a smart speaker at least once per month.

"Older millennials are more likely than younger millennials to use the speaker because they have their own households and have the funds to purchase the device," said eMarketer forecasting analyst Jaimie Chung.

What Does Their Smart Speaker Usage Look Like?

Being the most tech-savvy age group, they use the speaker for all of its functionalities—as a smart home hub, to play music from their streaming accounts or to order an Uber.

And because they are early adopters, millennials are patient with the technology when it may not fully understand their queries.

Overall, it comes down to convenience. "Millennials spend the most time with screens, and the speaker allows for a screen- and hands-free option for all of the basic tasks that they rely on devices for in their day-to-day life," Chung said.

Are Millennials Using Smart Speakers?

The Smart Speaker Series | Infographic

What Does Growth Look Like?

What Does Their Smart Speaker Usage Look Like?

More on Smart Speakers from eMarketer