Marketing Beyond the Screen

Marketing Beyond the Screen

Using Voice Technology to Boost Brand Engagement

Phrases like “Hey, Siri,” “Hey, Alexa” and “OK, Google” are quickly becoming part of our everyday lexicon. As more consumers become comfortable with digital voice assistants, smart speakers and other voice-first devices, more companies are looking to leverage voice control technology to their advantage.

For marketers, voice-activated hardware and software presents a cornucopia of opportunities to engage target audiences in more personalized and frictionless ways. This report examines the implications of voice control, the hurdles to adoption for both consumers and marketers, as well as some early experiments. It also offers first steps to consider when planning a voice strategy.

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authors

Victoria Petrock

Contributors

Caroline Cakebread
Junior Analyst
Jaimie Chung
Forecasting Analyst
Sean Creamer
Reporter
Chris Keating
Research Director
Man-Chung Cheung
Research Analyst
Jennifer Pearson
Research Manager

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