Asia-Pacific Social Media Outlook 2023

Twitter and Facebook Struggle as TikTok Thrives

Executive Summary

Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Which social platform will gain the most users in Asia-Pacific in 2023?
  2. Will Twitter’s troubles cause it to lose users in the region?
  3. What’s next for TikTok and Douyin?

WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.

KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
  1. Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
  2. Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
  3. TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
  1. Sources
  2. Media Gallery

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authors

Man-Chung Cheung

Contributors

Debra Aho Williamson
Principal Analyst
Jane Xu
Associate Forecasting Analyst