The Bank in 2030

How Banks Will Go From a Product-Centric Model to a Customer-Centric One

Over the next few years, banks will focus on streamlining and orchestrating consumers’ financial lives, resulting in a new industry model: customer-centric banking. Banks and customers alike will reap big rewards from the change—but regulation will slow progress.

Key Question: How will consumer banking evolve by 2030?

Key Stat: More than a third of banking executives worldwide expect their company to evolve into “a true digital ecosystem” by as soon as Q3 2024, per Economist Impact. Banks must start leaning into data sharing, hyper-personalization, and generative AI (genAI) to make this a reality.

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Maria Elm


Lauren Ashcraft
Suzy Davidkhanian
VP, Content
Amy Rotondo